82% increase in social media referrals

20+% landing page conversion rate

Forecasting for Lead Generation

A leader in cloud-based enterprise predictive analytics, client Prevedere enlisted ARPR to achieve its objective of increasing leads in the U.S. among its target verticals – consumer packaged goods, retail and manufacturing. To do so, the agency recommended a content strategy that would heavily leverage Prevedere’s key partnerships with Microsoft and Nielsen. Having worked together for 3 years, ARPR understood the implications and nuances of Prevedere’s solutions, as well as the needs and trends driving its customers.

A Strategy Microsoft and Nielsen Would Buy Into

Working with several Fortune 500 customers, Prevedere identified a key pain point among its target personas: demand and financial forecast accuracy. Executives with roles in Prevedere’s core personas worry about fluctuating demand, changing consumer preferences, inefficient supply chains and globalization. Risks can come from anywhere at any time. ARPR developed a strategy to address these concerns with industry and persona-specific content to build Prevedere’s credibility and position the company as a reliable, go-to source of information.

Even More Leads than Predicted

Overall, the content campaign proved extremely successful in helping Prevedere drive hundreds of leads within its target verticals. In total, the landing pages for Prevedere’s content pieces have earned 600+ downloads, with some landing pages converting at more than 20%. Social content featuring these whitepapers and playbooks received high engagement and played a significant role in increasing social media referrals 82% – with Microsoft-related social content leading the charge.

This campaign was recognized by the 2018 PR Daily Content Marketing Awards. ARPR received an honorable mention in the Grand Prize Content Marketing Strategy category.

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