What's Inside

Over 50% of tech marketers reported that they may not participate in trade shows in 2020. That’s typically half of a brand’s annual marketing budget. Where should companies invest instead?

Download this playbook for tips to develop a 2021 marketing budget that:

  1. Reallocates dollars appropriately in a post-COVID world?
  2. Has flexibility to adapt as buyer behaviors and economics evolve
  3. Can be measured against to prove ROI
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