With so much value to prove to the C-Suite, PR is struggling to demonstrate how?a syndicated case study results in a qualified lead?or how?a headline becomes a million dollar sale.
Download our whitepaper to learn how to:
- Align public relations with quantifiable sales and marketing goals
- Create compelling content for each stage of the buyer's journey
- Collaborate effectively to support lead generation and sales tactics
- Prove ROI with measurements from the top of the sales funnel to a closed deal